About Me
I’ve spent the last 20+ years with two of Canada’s leading national residential HVAC service companies. I spent most of my career as a National Sales Trainer and a Director of Sales Effectiveness. I have been helping HVAC sales and technician teams across Canada reach their full potential through ongoing coaching, building effective training, and developing their leaders. I’ve led national sales training programs, successfully launched new products, and developed teams that hit record numbers.
At the end of the day, what I love most is helping people grow. Now I work directly with contractors and HVAC businesses who want practical effective sales training for their sales advisors and technicians. If you want someone who’s been in the field, understands the challenges, and knows how to turn customer conversations into winning results, I’m here to help.
“When you persistently do the right things,
– Dean Murray
you will inevitably achieve the right results”
What We Do…
Dean Murray HVAC Sales Training helps your business turn customer conversations into consistent sales wins. I work directly with owners, sales teams, technicians and leaders to build practical, real world training that actually sticks. I help teams boost their close rates, improve average tickets and build a customized sales process that feels natural. Whether it’s coaching, team workshops, or building custom training tools, my goal is simple: make your customers happier, help your people get better and grow your business.
What You Will Gain…
As an owner, you’re not just investing in sales training—you’re securing a competitive advantage that strengthens every part of your business. You gain a proven, psychology driven sales framework that removes guesswork and creates consistent, high performance across your team. You will build a team of advisors and technicians who follow a repeatable process that reflects your high business’s standards. You gain visibility into how your team sells, clarity on where opportunities are missed, and the confidence that every customer interaction strengthens your company’s reputation. Most importantly, you gain time and control allowing you to focus on growth, leadership, and the parts of the business that you do best.
My Journey
I grew up on a farm in southwestern Ontario, where hard work was part of everyday life. That upbringing taught me responsibility, resilience, and the importance of community, values that still guide how I train and lead today. My wife, Kat, and I now live in the beautiful Blue Mountains with our three
amazing kids, and when we’re not skiing, hiking, or cycling, we’re exploring local markets, festivals, and everything Southern Georgian Bay has to offer. We also love to travel and experience new cultures as a family—it keeps us curious, grounded, and connected. All of these experiences, from farm life to family life to international travel, shape the way I approach sales training: practical, people first, and built on real world values.
Dean Murray HVAC Sales Training 