Building High Performing HVAC Sales Teams Across Canada
My history will help your business grow in the future…
I have spent the last 22+ years with two of Canada’s leading national residential HVAC service companies.
For the majority of that time, I was a National Sales Trainer and a Director of Sales Effectiveness.
I have been helping HVAC sales and technician teams across Canada reach their full potential through ongoing coaching, building effective training, and developing their leaders.
I’ve led national sales training programs, successfully launched new products, and developed teams that hit record numbers.
At the end of the day, what I love most is helping people grow.
Now, I work directly with HVAC contractors and businesses who want practical effective sales training for their sales advisors, call handlers and technicians.
If you want someone who’s been in the field, understands daily challenges, and knows how to turn customer conversations into winning results, I’m here to help.
“When you persistently do the right things,
– Dean Murray
you will inevitably achieve the right results”
What I do for your business…
- Turn customer conversations into consistent sales wins
- Work directly with owners, sales teams, technicians, call handlers and leaders to build practical, real world training that actually sticks
- Passionately coach teams to boost their close rates, improve average tickets, finance penetration and build a customized sales process that feels natural
- Whether it’s coaching, team workshops, or building custom training tools, my
goal is simple: make your customers happier, help your people get better and grow your business
What you will gain as an owner…
- You are not just investing in sales training—you’re securing a competitive advantage that strengthens every part of your business.
- You gain a proven, psychology driven sales framework that removes guesswork and creates consistent, high performance across your team.
- You will build a team of call handlers, sales advisors and technicians who follow a repeatable process that reflects your high business’s standards.
- You gain visibility into how your team sells, clarity on where opportunities are missed, and the confidence that every customer interaction strengthens your company’s reputation.
- Most importantly, you gain time and control allowing you to focus on growth, leadership, and the parts of the business that you do best.
My Journey
I grew up on a farm in southwestern Ontario, where hard work was part of everyday life.
That upbringing taught me responsibility, resilience, and the importance of community, values that still guide how I train and lead today.
My wife and I now live in the beautiful Blue Mountains with our three
amazing kids, and when we’re not hiking or cycling, we’re exploring local markets, festivals, and everything Southern Georgian Bay has to offer.
We also love to travel and experience new cultures as a family—it keeps us curious, grounded, and connected.
All of these experiences, from farm life to family life to international travel, shape the way I approach sales training: practical, people first, and built on real world values.
If you want to increase your HVAC sales revenue and build a consistently high performing sales team – Complete our Contact Form
I would be excited to reach out to you and ignite your sales team’s success!
deanmurrayhvacsalestraining.com 