Your HVAC team is leaving money on every call. Let’s fix that.
Dean Murray has spent 22+ years helping Canadian HVAC business owners build sales teams that close more, earn more, and grow faster — without the guesswork.
What I do for your HVAC business
Practical, in-person HVAC sales training built for Canadian business owners who want real results — not theory.
Sales team training
I train your team on-site to convert more calls into closed sales across Canada.
Close rate improvement
Proven methods to increase your team’s close rates and average ticket value.
Owner coaching
One-on-one coaching for HVAC owners who want to build a high-performing sales culture.
Sales process design
Build or overhaul your sales process from scratch — scripts, objections, follow-up, all of it.
Performance tracking
Set benchmarks and track your team’s progress with clear KPIs they’ll actually hit.
Canada-wide delivery
Available to HVAC businesses from coast to coast. In-person and remote options available.
Why HVAC owners across Canada choose Dean
22+
Years in the HVAC industry
Canada-wide
Training delivered nationwide
#1
Canada’s HVAC sales trainer
“Dean is one of the best sales coaching professionals in the HVAC industry. His ability to train, motivate, and develop salespeople at all experience levels is second to none. He has a practical approach to coaching that helps individuals improve their performance while building the confidence needed to succeed”.
— Jason Vieira, Regional Sales Manager, LG Home Comfort
Canada’s HVAC sales trainer
Dean Murray has spent more than 22 years inside the HVAC industry. As a former Director of Sales Effectiveness and national sales trainer, he has worked with HVAC businesses from coast to coast — building stronger teams, tighter sales processes, and better bottom lines.
Because he works exclusively with Canadian HVAC companies, everything he teaches is built for your market — your customers, your seasonality, your competitive landscape. Not adapted from somewhere else.
Ready to build a stronger HVAC sales team?
Book a free 30-minute call with Dean. No pressure — just an honest conversation about where your team is at and what it would actually take to see results.