About Dean Murray
Dean Murray is a sales trainer, coach, and former Director of Sales Effectiveness with more than 22 years of experience in the Canadian HVAC industry.
He has worked with HVAC businesses from coast to coast — helping owners build stronger sales teams, tighter processes, and better bottom lines. He is the only trainer in Canada who works exclusively with HVAC companies.
That focus is what makes the difference. Dean doesn’t teach a generic sales course. Everything he does is built specifically for the realities of selling HVAC in Canada.
Why HVAC sales training?
After more than two decades inside the Canadian HVAC industry — in sales, in management, and in training — Dean saw a consistent pattern. HVAC owners had great technicians but struggled to build teams that could sell. The training that existed was either too generic or too focused on theory with no practical application.
So he built his practice to fill that gap. Training built specifically for Canadian HVAC companies, by someone who has spent his entire career inside the industry and understands it from the ground up.
What makes Dean different
Dean works exclusively with Canadian HVAC companies. That means his methods, his scripts, his coaching, and his benchmarks are all built specifically for the realities of the Canadian HVAC market — not adapted from a generic sales playbook that was designed for a different industry or a different country.
When Dean works with your team, he’s not guessing what works in HVAC. He’s drawing on more than two decades of doing it.
A bit about Dean
Dean is based in the Blue Mountains area of Ontario with his family. His background in agriculture gave him an early appreciation for hard work, consistency, and doing the right things every day — values he brings into every HVAC business he works with.
When he’s not working with HVAC owners across Canada, he’s spending time with his family in one of Ontario’s most beautiful areas.
Ready to build a stronger HVAC sales team?
Book a free 30-minute call with Dean. No pressure — just an honest conversation about where your team is at and what it would actually take to see results.